Operational Marketing Department Manager - Casablanca

LABEL'VIE S.A.

Founded in 1986 and listed on the Casablanca Stock Exchange since 2008, the Moroccan Group LabelVie is a key economic player and a leader in mass retail in Morocco.

In 2009, by signing a franchise agreement with the Carrefour Group, it gained access to their purchasing center to optimize and diversify its sourcing. It thus became the leading multi-format player in mass retail in Morocco by operating Carrefour hypermarkets, Carrefour Market supermarkets, and the Atacadao hyper cash format.

Each year, the LabelVie Group presents a sustained development plan, thereby strengthening its territorial presence with its 121 stores spread across 27 cities in the kingdom and its 3 logistics platforms. In 2020, it welcomed 50 million visitors and achieved a turnover of 11 billion dirhams.

Convinced that its success depends on the success of all its employees, the LabelVie Group is one of the largest private employers in Morocco and places people at the center of all its concerns. More than 8,500 employees, including 30% women, work every day to make the LabelVie Group the leader in mass retail in Morocco.

Main Mission:

To implement and execute the company's marketing strategy in the field, ensuring the consistency of commercial actions, the visibility of points of sale, and the performance of campaigns. The Operational Marketing Manager acts as the guarantor of the execution of the marketing and commercial communication plan, in direct liaison with the operational and commercial teams.

Role:

• Develop and monitor the Commercial Communication Plan (CCP) across all channels (print, digital, in-store displays, events).
• Define and coordinate permanent and seasonal marketing actions (promotions, seasonal campaigns).
• Ensure the implementation and monitoring of in-store marketing materials (in-store displays, signage, product presentation).
• Work closely with the commercial, operational, and architectural teams to ensure consistency of actions.
• Manage external service providers (agencies, printers, event partners) and optimize costs.
• Synchronize marketing actions with store openings, renovations, and commercial events.
• Measure the impact of campaigns on foot traffic, turnover, and customer loyalty.
• Produce regular reports and propose adjustments to maximize the effectiveness of actions.
• Conduct competitor analysis and identify market trends to anticipate needs.
• Ensure consistency and attractiveness of the in-store customer experience.
• Integrate customer feedback (NPS, complaints, field feedback) into marketing plans.
• Develop loyalty initiatives and strengthen customer engagement.

Profile:

• Master's degree (Bac+5 level), specializing in marketing.
• Minimum 5 years of experience in operational marketing.
• Ability to develop and monitor a budget.
• Ability to evaluate marketing actions and propose areas for improvement.
• Proactive and initiative-driven.
• Perfect command of the French language, both written and spoken.
• High capacity for agility and adaptability.