Educational Designer - Digital Learning - Skhirat
Company sector : Distribution
COMPANY :
Created in 1986 and listed on the Casablanca Stock Exchange since 2008, the Moroccan Group LabelVie is a key economic player and a leader in mass retail in Morocco.
In 2009, by signing a franchise agreement with the Carrefour Group, it gained access to its purchasing center to optimize and diversify its sourcing. It thus became the leading multi-format player in mass retail in Morocco by operating Carrefour hypermarkets, Carrefour Market supermarkets, and the Atacadao hyper cash format.
Each year, the LabelVie Group presents a sustained development plan, thereby strengthening its territorial presence with its 121 stores spread across 27 cities in the kingdom and its 3 logistics platforms. In 2020, it welcomed 50 million visitors and achieved a turnover of 11 billion dirhams.
Convinced that its success depends on the success of all its employees, the LabelVie Group is one of the first private employers in Morocco and places people at the center of all its concerns. More than 8,500 employees, 30% of whom are women, work every day to make the LabelVie Group the leader in mass retail in Morocco.
Join an ambitious group that believes in challenges, the creation of added value, and social commitment!
Company culture :
Groupe Label'Vie - Carrefour is characterized by a culture strongly rooted in collaboration, where people, teamwork, and supportive leadership play a central role. The company promotes a collaborative environment built on trust, accountability, and talent development, enabling employees to contribute fully to collective success. This people-centered approach is complemented by a strong focus on performance, encouraging achievement and results-driven excellence, as well as a structured organization that ensures efficiency and service quality. Innovation further strengthens this balance by fostering adaptability and continuous improvement. Together, these dimensions create a dynamic, engaging, and high-performing workplace.
Job :
Reporting to the Training team, you will design and produce engaging e-learning modules tailored to real-world needs.
Educational Design
- Analyze requests from training managers and existing materials to define educational objectives
- Script content and transform approved storyboards into interactive modules (micro-learning, mobile first)
- Design assessment activities: quizzes, role-playing scenarios, knowledge validation
- Build content based on the Group's processes, brands, and real cases
Digital Content Production
- Create modules using authoring tools (Articulate Rise and Storyline, Genially)
- Produce multimedia resources: video, animation, visual narration, voice-over
- Apply the Group's graphic charter and ensure visual consistency of content
- Adapt modules by business unit and by job role
Integration and Maintenance
- Integrate SCORM-compliant modules onto LMS platforms and verify their proper functioning
- Adjust content based on feedback from training managers
- Update existing modules
- Maintain the content library (versions, source files, resources)
Required profile :
Profile Sought
- Master's degree (Bac+5) in Educational Sciences, Instructional Design, or Educational Technologies (ESEF, ENS, or FSE...)
- 1 to 2 years of experience in instructional design or digital learning
- Portfolio of work required
Skills
- Proficiency in instructional design: needs analysis, objectives, scripting
- Proficiency in authoring tools: Articulate Rise and Storyline, Genially
- Proficiency in multimedia tools: Adobe suite, video editing, text-to-speech
- Design of skills assessments (quizzes, role-playing scenarios)
- Knowledge of SCORM / xAPI standards and LMS integration (SAP SuccessFactors a plus)
- Writing short, mobile-friendly content
- Creativity, rigor, attention to detail, and ability to work with diverse business stakeholders
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