Data Business Analyst (M/F) - Casablanca

Distribution / Retail - Project Management / R&D - Secteur Distribution

  • Senior (5 to 10 years)
  • 1 job(s) in Casablanca and region - Morocco
  • Bachelor (4 years) Minimum - Engineering School - Master

Search for new things / novelty Respect of the rules Rationalism Need for action Need for autonomy Involvement at work Ambition Organization

  • Permanent contract
  • Teleworking : No
Posted 10 days ago on ReKrute.com - Apply before 09/11/2026

Company :

Founded in 1986 and listed on the Casablanca Stock Exchange since 2008, the Moroccan Group LabelVie is a key economic player and a leader in supermarkets in Morocco.

In 2009, by signing the franchise contract with the Carrefour Group, it gained access to its purchasing center to optimize and diversify its sourcing. It thus became the first multi-format player in supermarkets in Morocco by operating Carrefour hypermarkets, Carrefour Market supermarkets, and the Atacadao hyper cash format.

The LabelVie Group presents a sustained development plan each year, thus strengthening its territorial presence with its 121 stores spread across 27 cities in the kingdom and its 3 logistics platforms. In 2020, it welcomed 50 million visitors and achieved a turnover of 11 billion dirhams.

Convinced that its success depends on the success of all its employees, the LabelVie Group is one of the first private employers in Morocco and places people at the center of all its concerns. Thus, more than 8,500 employees, 30% of whom are women, work every day to make the LabelVie Group the leader in supermarkets in Morocco.

Join an ambitious group that believes in challenges, the creation of added value, and social engagement!

Company culture :

Groupe Label'Vie - Carrefour is characterized by a culture strongly rooted in collaboration, where people, teamwork, and supportive leadership play a central role. The company promotes a collaborative environment built on trust, accountability, and talent development, enabling employees to contribute fully to collective success. This people-centered approach is complemented by a strong focus on performance, encouraging achievement and results-driven excellence, as well as a structured organization that ensures efficiency and service quality. Innovation further strengthens this balance by fostering adaptability and continuous improvement. Together, these dimensions create a dynamic, engaging, and high-performing workplace.

Job :

The Data Business Analyst will be responsible for coordinating and managing the implementation of strategic and business analyses with high added value, in collaboration with the data, marketing, CRM, and purchasing teams, in order to inform key decisions of top management and operational teams. He/She will play an essential role in defining, monitoring, and optimizing performance indicators, as well as in analyzing customer behavior and identifying data-driven marketing opportunities.

Main responsibilities:

Analyze the performance of categories and products down to the SKU level;
Measure the impact of commercial decisions (promotions, prices, assortment, merchandising, etc.) ;
Perform market benchmarks and internal comparative analyses;
Identify levers for improving KPIs and performance drivers;
Build models and conduct prospective analyses to anticipate trends;
Produce recommendations and support management in decision-making.

Required profile :

Profile sought:

Solid experience in data analysis and performance management (minimum 5 years);
Strong understanding of business issues and ideally of the retail/FMCG sector;
Mastery of reporting and visualization tools (Power BI, SQL, advanced Excel, etc.) ;
Ability to transform data into actionable insights and business recommendations.

Head office address :

Casablanca 20000 Casablanca

Desired personality traits :

Search for new things / novelty Respect of the rules Rationalism Need for action Need for autonomy Involvement at work Ambition Organization

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