Regional Director M/F - Casablanca

Distribution / Retail - Secteur Distribution

  • Expert (10 to 20 years)
  • 1 job(s) in Casablanca and region - Morocco
  • Master or PhD Minimum

Organization Respect of the rules Involvement at work Search for new things / novelty

  • Permanent contract
  • Teleworking : No
Posted 7 days ago on ReKrute.com - Apply before 25/10/2026

Company :

Created in 1986 and listed on the Casablanca Stock Exchange since 2008, the Moroccan group LabelVie is a key economic player and a leader in mass retailing in Morocco.

In 2009, through the signing of a franchise agreement with the Carrefour Group, it gained access to its purchasing center to optimize and diversify its sourcing. It thus became the first multi-format player in mass retailing in Morocco by operating Carrefour hypermarkets, Carrefour Market supermarkets, and the Atacadao hyper cash format.

The LabelVie Group presents a sustained development plan each year, thus strengthening its territorial presence with its 121 stores spread across 27 cities in the kingdom and its 3 logistics platforms. In 2020, it welcomed 50 million visitors and achieved a turnover of 11 billion dirhams.

Convinced that its success comes through the success of all employees, the LabelVie Group is one of the leading private employers in Morocco and places people at the center of all its concerns. More than 8,500 employees, including 30% women, work every day to make the LabelVie Group the leader in mass retailing in Morocco.

Join an ambitious group that believes in challenges, value creation, and social commitment!

Company culture :

Groupe Label'Vie - Carrefour is characterized by a culture strongly rooted in collaboration, where people, teamwork, and supportive leadership play a central role. The company promotes a collaborative environment built on trust, accountability, and talent development, enabling employees to contribute fully to collective success. This people-centered approach is complemented by a strong focus on performance, encouraging achievement and results-driven excellence, as well as a structured organization that ensures efficiency and service quality. Innovation further strengthens this balance by fostering adaptability and continuous improvement. Together, these dimensions create a dynamic, engaging, and high-performing workplace.

Job :

A major player in mass retailing, LABELVIE is looking for aRegional Director M/Fto manage the performance of a group of stores, ensuring the achievement of commercial, human, and operational objectives.

Your main responsibilities

Deploy operational strategy

  • Translate strategic orientations to the regional level.
  • Ensure regular field presence to support stores and guarantee compliance with brand standards.

Manage store performance

  • Define objectives for Store Managers and monitor their achievement.
  • Consolidate and analyze management indicators for your region.
  • Analyze results and implement corrective action plans with field teams.

Operational Management

  • Supervise, coach, and develop Store Directors and Managers.
  • Participate in the recruitment of managers and support their integration.
  • Develop skills, foster team engagement, and promote a performance culture.

Ensure customer experience

  • Encourage the sharing of best practices among teams.
  • Guarantee a consistent customer experience that meets brand requirements.

Ensure compliance with internal procedures, safety, and hygiene in points of sale

Required profile :

Profile Sought:

  • Higher education Bac+5 (Business School, Master's degree, or Engineering degree).
  • Proven experience in managing a network of stores or a multi-site area in Mass Retailing, Retail, GMS, or FMCG.
  • Excellent command of commercial and operational performance indicators.
  • Significant experience in managing multi-site teams.
  • Strong ability to unite, support, and develop managers.
  • Results-oriented with a strong taste for fieldwork.
  • Proficiency in performance analysis and management tools.

Head office address :

Route nationale 1km 3.5 douar Oulad Othman- SKHIRAT

Desired personality traits :

Organization Respect of the rules Involvement at work Search for new things / novelty

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