HR GENERALIST - CASA - Casablanca
Company sector : Distribution
COMPANY :
The Label'Vie Group is a subsidiary of the Best Financière Group, a public limited company specializing in the placement and management of securities.
Based in Rabat, the Best Financière Group is organized around 3 business areas: Distribution, Commercial Real Estate, and Medical Equipment.
Under Retail Holding, the distribution division includes the distribution of cultural products through the VIRGIN brand, the distribution of clothing products through the KIABI brand, fast food through BURGER KING, and food distribution through the Carrefour, Carrefour Market, and ATACADAO brands (brands of the Label'Vie Group).
With over 120 points of sale across more than 27 Moroccan cities, the LabelVie Group is experiencing very strong growth. It has also seen significant expansion since the partnership with Carrefour and more recently following the acquisition of Metro, as the Group's size has almost doubled.
Our organization relies on a logic of partial decentralization: BU Carrefour Market, BU Carrefour, BU ATACADAO, and Central Departments.
Company culture :
Groupe Label'Vie - Carrefour is characterized by a culture strongly rooted in collaboration, where people, teamwork, and supportive leadership play a central role. The company promotes a collaborative environment built on trust, accountability, and talent development, enabling employees to contribute fully to collective success. This people-centered approach is complemented by a strong focus on performance, encouraging achievement and results-driven excellence, as well as a structured organization that ensures efficiency and service quality. Innovation further strengthens this balance by fostering adaptability and continuous improvement. Together, these dimensions create a dynamic, engaging, and high-performing workplace.
Job :
As part of the development of our network, we are recruiting an HR GENERALIST in Casablanca.
Main mission:
To manage all HR activities in the region, ensuring administrative compliance, covering recruitment needs, respecting standard staffing levels, and controlling payroll costs, while also managing field HR teams.
Missions & Responsibilities:
Anticipate recruitment needs in connection with openings and target staffing per store.
Supervise and manage recruitment and employee onboarding processes.
Ensure administrative management of staff (contracts, absences, timekeeping, trial periods).
Ensure the accuracy and timely submission of variable payroll data.
Monitor skills development, support career paths, and internal mobility.
Manage, coach, and develop the skills of Regional HR Supervisors.
Oversee HR indicators and produce regular reports.
Ensure the consistency and application of HR policies throughout the region.
Manage social relations and support managers in handling sensitive situations.
Be the reference HR contact at the regional level and contribute to the employer brand.
Required profile :
- Master's degree (Bac +5) in Human Resources or equivalent.
- Minimum of 2 years of experience in operational HR, ideally in a multi-site environment or retail.
- Strong skills in HR management, labor law, and team management.
- Leadership, rigor, analytical skills, and results-oriented.
- Excellent interpersonal skills and the ability to act as a field business partner.
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