International Student Recruitment Manager - Focus Africa M/F - Rabat

Company :

Born from the desire to meet the economic, political, and social challenges of Morocco and Africa, the International University of Rabat (UIR) is the first public university with private management under contract with the Moroccan State. Founded in 2010, it has become since its early years a model of an innovative institution in line with the best international standards in higher education and research.

With over 8,500 students and continuing education participants, UIR offers a multidisciplinary training program covering Engineering, Architecture, Health Sciences, Human and Social Sciences, Management, etc. In terms of continuing education, UIR supports public and private institutions in strengthening the capacities of their teams with diverse programs of Executive Masters, Bachelor's degrees, and certificates covering sectoral strategies driven by Morocco.

Research and innovation also form a major focus of the University's strategy, reflected in academic publications, applied research, and an active R&D policy with nearly 540 patents filed, including 100 internationally, ranking it as the 1st university in Morocco and Africa in terms of patent filings (source OMPIC).

Young, dynamic, and civic-minded, our university, which benefits from growing attractiveness and recognized innovation capacity, is launching an ambitious development program today to reach 41,000 students by 2040.

Discover the testimonial of Widad Laoufir, Human Capital Director at UIR in Challenge Maroc magazine by clicking here: https://bit.ly/4cZganL

Company culture :

Université Internationale de Rabat (UIR) operates within a strongly performance-driven and competitive culture, where ambition, academic excellence and institutional reputation are key success drivers. This environment is reinforced by a significant innovation dimension, promoting research, experimentation and the development of high-impact projects. The culture is further supported by a collaborative approach, encouraging team engagement, knowledge sharing and close leadership. To a lesser extent, structured processes help ensure operational efficiency and reliability across academic and administrative activities.

Job :

The International Student Recruitment Manager will lead the strategy for acquiring new African students for UIR. They will work closely with academic schools and departments, as well as recruitment agencies, to ensure a steady flow of quality students.

Development of Recruitment Strategy

• Develop the annual recruitment action plan by African region/country
• Identify priority countries/regions based on market potential and desired academic profile
• Set measurable objectives in terms of recruited numbers per program/study level

Student Prospecting & Acquisition

• Identify and map high schools, institutes, and universities in Africa (potential student pools)
• Organize and conduct prospecting missions, educational fairs, presentations
• Establish recruitment partnerships with local agencies and intermediaries
• Directly prospect potential candidates (via social media, events, etc.)

Marketing & Communication

• Develop and execute attractive communication campaigns (digital and traditional)
• Manage UIR's presence on social media (targeted African audience)
• Create engaging marketing content (brochures, videos, student testimonials, case studies)
• Participate in international educational fairs in Africa

Support for the Admission Process

• Coordinate with admissions services for efficient processing of international student applications
• Facilitate the process (visa, documents, payment, pre-registration)
• Ensure follow-up with candidates from the first contact to final registration

Mobility Management & Onboarding

• Coordinate the welcome of new students upon arrival
• Organize orientation and integration (housing, transport, administrative support)
• Ensure regular follow-up and support for students during their studies

Performance Monitoring & Reporting

• Track recruitment indicators (volume, cost per acquisition, conversion, satisfaction)
• Produce regular activity reports (monthly, quarterly)
• Analyze recruitment data and propose strategic adjustments

Required profile :

Profile Sought:

• Master's degree (Bac+5) or equivalent
• 4-7 years of experience in recruitment, enrollment management, or the international education sector
• Proven experience in Africa (network, field knowledge, understanding of African markets)
• Digital skills (CRM, management tools, social media, data)
• Excellent communicator, with a team spirit and good interpersonal skills

Required Skills:

• Recruitment & Sales: Prospecting, conversion, customer relations, pipeline management, achieving objectives
• Marketing & Communication: Marketing strategy, social media, content creation, storytelling, branding
• Operational: Project management, KPI tracking, data/analytics, event organization, coordination
• Language Skills: Fluent French; Fluent English
• Contextual: Knowledge of the African higher education ecosystem, network in Africa, field experience, multilingual ability

Head office address :

Desired personality traits :

Search for new things / novelty Extraversion Need for objectivity Flexibility Need for autonomy Involvement at work Ambition