LOYALTY TRAFFIC MANAGER - Casablanca
Company sector : Distribution
COMPANY :
Founded in 1986 and listed on the Casablanca Stock Exchange since 2008, the Moroccan group LabelVie is a benchmark economic player and a leader in mass retail in Morocco.
In 2009, by signing the franchise agreement with the Carrefour Group, it gained access to its purchasing center to optimize and diversify its sourcing. It thus became the leading multi-format player in mass retail in Morocco by operating Carrefour hypermarkets, Carrefour Market supermarkets, and the Atacadao hyper cash format.
The LabelVie Group presents a sustained development plan each year, thus strengthening its territorial presence with its 121 stores spread across 27 cities in the kingdom and its 3 logistics platforms. In 2020, it welcomed 50 million visitors and achieved a turnover of 11 billion dirhams.
Convinced that its success depends on the success of all its employees, the LabelVie Group is one of the first private employers in Morocco, and places people at the center of all its concerns. Thus, more than 8,500 employees, including 30% women, work every day to make the LabelVie Group the leader in mass retail in Morocco.
Join an ambitious group that believes in challenges, value creation, and societal commitment!
Company culture :
Groupe Label'Vie - Carrefour is characterized by a culture strongly rooted in collaboration, where people, teamwork, and supportive leadership play a central role. The company promotes a collaborative environment built on trust, accountability, and talent development, enabling employees to contribute fully to collective success. This people-centered approach is complemented by a strong focus on performance, encouraging achievement and results-driven excellence, as well as a structured organization that ensures efficiency and service quality. Innovation further strengthens this balance by fostering adaptability and continuous improvement. Together, these dimensions create a dynamic, engaging, and high-performing workplace.
Job :
We are looking for a Digital Media Manager who is passionate about communication, marketing, and media to join our team.
Main missions:
As Media Manager, you will contribute to defining and managing the company's Digital media strategy, in close collaboration with internal teams and partner agencies.
- Contribute to developing, in collaboration with our partner agencies, the Digital media strategy in line with marketing and business objectives.
- Manage campaigns on key channels: Google Ads, Meta Ads, TikTok Ads, Display, Programmatic, YouTube, etc., and ensure their daily execution.
- Manage media budgets and ensure their optimal allocation based on performance.
- Prepare regular reports and analyze campaign performance to provide optimization recommendations.
- Maintain constant monitoring of new trends, platforms, advertising formats, and digital acquisition practices.
- Collaborate closely with brand, business unit, research, and communication teams.
Profile sought:
- Master's degree (Bac+4/5) in Digital Marketing, Communication, or equivalent.
- Minimum 4 years of experience as a traffic manager in a media agency.
- Proficiency in Google Ads, Meta Ads, and TikTok Ads platforms.
- Strong skills in data analysis and campaign optimization.
- Ability to manage multiple campaigns and projects simultaneously.
- Analytical mindset, autonomy, rigor, and proactive attitude.
- Good communication and presentation skills.
Required profile :
We are looking for a Digital Media Manager who is passionate about communication, marketing, and media to join our team.
Main missions:
As Media Manager, you will contribute to defining and managing the company's Digital media strategy, in close collaboration with internal teams and partner agencies.
- Contribute to developing, in collaboration with our partner agencies, the Digital media strategy in line with marketing and business objectives.
- Manage campaigns on key channels: Google Ads, Meta Ads, TikTok Ads, Display, Programmatic, YouTube, etc., and ensure their daily execution.
- Manage media budgets and ensure their optimal allocation based on performance.
- Prepare regular reports and analyze campaign performance to provide optimization recommendations.
- Maintain constant monitoring of new trends, platforms, advertising formats, and digital acquisition practices.
- Collaborate closely with brand, business unit, research, and communication teams.
Profile sought:
- Master's degree (Bac+4/5) in Digital Marketing, Communication, or equivalent.
- Minimum 4 years of experience as a traffic manager in a media agency.
- Proficiency in Google Ads, Meta Ads, and TikTok Ads platforms.
- Strong skills in data analysis and campaign optimization.
- Ability to manage multiple campaigns and projects simultaneously.
- Analytical mindset, autonomy, rigor, and proactive attitude.
- Good communication and presentation skills.
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